1. Email Campaign Management

Planning, building and sending BAU marketing emails. Includes copy coordination, segmentation and performance tracking.

2. Automation & Lifecycle Builds

Welcome journeys, abandoned flows, retention programmes and lifecycle optimisation tailored to your customer journey.

3. CRM Strategy & Implementation

Audits, roadmap planning, customer journey design and hands-on implementation across platforms and processes.

4. Segmentation & Personalisation

Audience structure, targeting improvements, data use and personalisation strategies to improve performance.

5. Testing & Performance Optimisation

Audits, roadmap planning, customer journey design and hands-on implementation across platforms and processes.

6. Flexible CRM Support

Day rate, hourly or monthly support for businesses needing experienced hands without long-term commitments.

Starter

From £750 per month*

For early-stage brands needing campaign support and CRM foundations.

• CUSTOMISE

Growth

From £1,500 per month*

For growing businesses wanting ongoing lifecycle optimisation and CRM management.

• CUSTOMISE

Scale

From £2,250 per month*

Senior-level CRM ownership and advanced lifecycle strategy.

• CUSTOMISE

Get to know me...

hi, my name is olivia 👋

I’m a CRM and lifecycle marketing specialist with 5+ years’ experience helping brands improve retention, customer journeys and campaign performance through smarter email strategy, automation and data-led decision making.I’ve worked across fast-paced e-commerce environments managing large-scale CRM programmes, most recently leading email marketing at Seasalt Cornwall across a database of 1.5M+ subscribers. My work has included lifecycle strategy, automation ecosystems, segmentation frameworks and campaign delivery across email and push channels.I now support startups, SMEs and growing brands with senior-level CRM expertise, offering a flexible and cost-effective alternative to agencies or full-time hires, without the overheads or long-term commitments.