Olivia Grimward

crm and lifecycle marketing consultant

I help small teams and growing brands reach their business goals with senior-level CRM expertise (without the price tag of agencies or full-time hires).

  • Technical CRM support (Klaviyo, Braze, Emarsys & more)

  • CRM audits & roadmapping

  • Lifecycle strategy & implementation (Email, Push, SMS)

  • Email fixes & template redesign (HTML/CSS)

  • A/B testing & reporting

  • Segmentation & personalisation

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services I offer

Strategy & Planning

Audits, roadmaps, lifecycle strategy, campaign planning, and creative solutions to boost engagement.

Campaign Execution

Campaign builds, A/B testing, and automation setup (from simple campaigns to advanced lifecycle flows).

Technical Support

HTML/CSS fixes, template redesigns, migrations, deliverability, GDPR-compliant solutions.

Reporting & Insights

Weekly & monthly campaign reports, KPI insights, optimisation recommendations, and actionable learnings.

monthly support packages

Are you a small team or growing business needing senior CRM support? My monthly packages are customisable to suit your objectives. Alternatively you can pay-as-you-go at £80 per hour for short-term support (perfect for one-off projects, interim help, or when you need an extra pair of hands!)

Starter

From £750 per month*

For startups and small teams needing campaign support & CRM foundations:

  • Up to 6 fully managed email campaigns

  • Personalisation & optimisation

  • Basic strategy guidance & insights

  • Monthly reporting with key takeaways

  • 15-minute weekly check-in call

Growth

From £1,500 per month*

For growing businesses needing regular campaigns and strategic guidance:

  • Up to 12 fully managed email campaigns

  • Advanced personalisation & targeted optimisations

  • Deeper strategy support & actionable recommendations

  • Weekly & monthly reporting with key takeaways

  • 30 minutes contact time per week

Scale

From £2,250 per month*

For established brands looking to accelerate growth through lifecycle optimisations:

  • Up to 20 fully managed email campaigns

  • Comprehensive personalisation, testing & optimisation

  • Strategic guidance including campaign planning

  • In-depth weekly & monthly reporting with actionable recommendations

  • 1 hour contact time per week & priority turnaround

*Flexible monthly support - cancel or adjust at any time.

Get to know me...

Hi, my name is Olivia 👋

I’m a CRM and lifecycle marketing specialist with 5+ years’ experience helping brands improve campaign performance, customer journeys, and retention through data-led, test-and-learn strategies.I’ve worked mainly in fast-paced e-commerce environments, most recently leading email marketing at Seasalt Cornwall across a database of 1.5M+ subscribers. My experience spans D2C, B2B, and omnichannel CRM across email, push, and SMS. My strengths lie in technical CRM, customer lifecycle strategy, and retention optimisation.With a degree in Graphic Design, I also have a keen eye for layout, accessibility, and branding. Creative storytelling is my thing, and I’m all about engaging your audience on a human level... right message, right time, right recipient. My experience has helped me find the right balance between driving engagement and conversion.I believe CRM is the most important investment a business can make. Communicating effectively with your customers builds relationships that drive lifetime value, no matter the size of your business. That’s why I’m here: to bridge the gap for small businesses scaling, and to help you achieve sustainable results without the overhead of agencies or full-time hires.

Fancy a chat?

Book a free consultation

Want to see how I can help your business? Book a free 30-minute discovery call below, or email me at [email protected] for general enquiries.

Let's work together

Got a project or want to customise a package? Share your needs and I’ll come back to you with a solution that fits.

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